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Global ad spend on linear TV falls to $143.9bn as streaming accelerates
Source: Buzz FX / 04 Sep 2025 23:00:51 America/Los_Angeles
New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The changing shape of TV report.
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